Vision Iconic | Mercedes-Benz Places Dubai

Vision Iconic is the largest tower of Mercedes-Benz Places | Binghatti City, the world's first Mercedes-Benz branded city, developed in Dubai by Binghatti and Mercedes-Benz. Named after the Mercedes-Benz Vision Iconic concept car, itself inspired by the automotive design of the 1930s, the tower stands at the very heart of the 12-tower city rising in Nad Al Sheba. Surrounded by towers that step gradually down in height, it translates the brand's clean, fluid design language into architecture through elegant curves and metallic accents.

Rising on a plot of around 22,000 sqm, Vision Iconic comprises a ground floor, mezzanine, five podium levels and 67 residential floors. The tower holds 1,426 residences in total, with 27 high-street retail shops at ground level. Homes start with 1-bedroom apartments of around 76 sqm including balcony, continue with 2- and 3-bedroom layouts and culminate in 4- and 5-bedroom duplexes with generous terraces and up to around 290 sqm. Large windows, generous living spaces and interiors bearing the Mercedes-Benz signature give every home a shared language of luxury.

Residents enjoy more than 30 shared amenities across the city, including the Infinity Horizon pool, private pool cabanas and a jacuzzi sun deck, a sky jogging track, an outdoor cinema, an indoor gym and Pilates studio, a spa and yoga area, squash facilities, a kids' splash zone and landscaped green spaces. The tower's outlook is shaped by the central park and the Grand Promenade running through the city.

Located in Nad Al Sheba 1 within Meydan, the project offers easy access to Al Khail Road and Meydan Road. Downtown Dubai and Burj Khalifa are around 7 minutes away, Dubai Mall and Business Bay around 10 minutes, and Dubai International Airport around 15 minutes. With handover planned for 2028, Vision Iconic is a standout launch for investors seeking both a home and rental income in Dubai's strong branded-residence market.